Waitrose gets social
Posted by brandmaster on February 26, 2008
On the News Quiz on Radio 4, Sandi Toksvig said; “the only purpose of Sainsburys is to keep the riffraff out of Waitrose”. It is testament to the power of brand positioning that we all knew what she meant and were able to laugh at it. But, hey: look what’s happening Waitrose! Their website is embracing social internet with blogs, forums and lots more.
Who knows, maybe they will even be successful in engaging with riffraff like me. Anyway the site is well worth a look and a lesson to retailers on how to harness social internet, even if Waitrose have still have not plucked up the courage to give up total control.
This entry was posted on February 26, 2008 at 11:56 am and is filed under branding, social internet. Tagged: brand positioning, news quiz, radio 4, retailers, Sainsbury, Sandi Toksvig, social internet, Waitrose. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
