Thoughts and ideas on branding and brand development in a digital world.
Lovely post spotted on ukbrandstrategy.com – brand value transference gone wrong, or just a lapse in detail-thinking? Odd Things to Stick Your Logo on.
All the hype at the moment seems to be about visual networking. Pinterest, Tumblr and others seem to be the current hot properties. The attraction is clear: brand owners can quickly throw images of their brand assets and products onto the web and in front of their communities and networks. The old adage that a [...]
In 1959, Erving Goffman published his influential book, “The Presentation of Self in Everyday Life”. I have long been an advocate of the ‘Brand as Person’ model as a way for us to understand brand interactions in a social context, and Goffman’s perceptive and challenging work can help us apply some deeper insights and underline [...]
When I work with companies on their business offer to international markets, I ask them to consider how important Englishness, or Britishness is as a differentiator for their brand in target markets. The same I am sure is asked by my counterparts all over the world. But recent events have brought this to the forefront [...]
I was looking to write a post on the Santander re-branding, and came across this post in Jonathan Gabay’s excellent blog – ‘Santander brand turns UK high street red’. My interest in this is how the arena acts as a system. This is 80% a brand communications exercise and poses some very interesting questions, firstly [...]
For somebody who works most of the time on digital brands, it is still easy to overlook how pervasive is the influence of the internet culture. Yesterday I had a meeting with client who is starting on a new business venture and he informed me he has started working on brand names: so what was [...]
I have added a couple of whitepapers to the blog for your interest. The first, ‘Brand and Corporate Personality as Relationships – systems theory’, explores some thinking on brand relationships and some models including the brand-as-person model. The second, ‘Brand Dynamics and Eco-motive strategies’, looks at some ideas of mapping brand psychology on economic cycles. [...]
So, I hear that a PR agency is being sought to manage the consumer launch of rebranding Abbey and Bradford & Bingley to Santander. I have watched this with interest because I wonder if it is a rebranding exercise of the bringing of the Santander brand more visibly to the British high street. It is [...]
So, Starbucks are going to try not placing some new outlets (in their home town!) not under the big corporate brand, but as individual identities, endorsed by the Starbucks name. We may argue (as I’m sure thousands are already) about the wisdom of this move and the greater questions it raises about the values of [...]
I do a lot ot work with companies introducing their brands and products into international markets. Their are a lot of potential problems, but today most marketers are aware of the obvious ones and check, for example, that their brand name does not mean something risible or obscene in the language of their target markets, [...]
