Waitrose gets social

On the News Quiz on Radio 4, Sandi Toksvig said; “the only purpose of Sainsburys is to keep the riffraff out of Waitrose”. It is testament to the power of brand positioning that we all knew what she meant and were able to laugh at it.  But, hey: look what’s happening Waitrose! Their website is embracing social internet with blogs, forums and lots more.

Who knows, maybe they will even be successful in engaging with riffraff like me. Anyway the site is well worth a look and a lesson to retailers on how to harness social internet, even if Waitrose have still have not plucked up the courage to give up total control.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s