The internet effect

I have often looked at how internet marketing and digital media affect branding and brand strategies. But one obvious effect I overlooked is the development of new brand names where digital media is of critical importance. Anyone who is even a little SEO savvy knows if you can get search terms into urls you are ahead of the game. So now we see brands developing that are scarily descriptive of what the brand does. Online only brands have long used this approach, from lastminute.com onwards, but now we are seeing brands that exist in the normal retail and commercial worlds being named literally – doing ‘just what it says on the tin’.

I would love to know people’s favourite literal brand names.

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