Brands and social networking

I have long advocated the use of social networking in brand developent – it seems so fundamental to what brand awareness is about, people talking to each other about the brand.

Well, for uk brand owners and promoters there is an even stronger case for including social internet in the branding mix. It seems we brits top the league in social Internet use.

UK leading social network use

Brits average 5.8 hours per month on social networking sites

Yet still major companies are missing the opportunities:

Businesses fail to tap social networking

Gartner identifies major challenges for corporates

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