Time sensitivity

I was looking at a photo today of the band ‘Boyzone’ and thinking how inappropriate their name now seemed – if the were to have lasted as long as the Stones, they might be an object of some derision.  That led me to thinking about other brand names that could have become frozen in time, such as 20th Century Fox, and all those brands that thought it was cutting edge to link themselves to the Millennium or the year 2000. Maybe you have your own favourites.

Sometimes it is good to capture the zeitgeist of a particular moment, to grab a window of opportunity at the expense of longevity; but for the rest of us a moment’s reflection in brand name selection should help avoid us being saddled with a hula hoop of a brand name.

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