Philips brand values match adult products?

My first thoughts when I read in ‘Marketing’ thproducts, at Philips are to market adult products, was one of slight disquiet. Okay we are only talking ‘personal massager’ (for that read vibrator) and I guess many similar products designed to relieve muscle stress etc. have been turned to alternative applications. However, it suddenly threw another new ingredient into Philips’s brand value stew. My second thought was to remind myself that Philips is a Dutch company. Adult products are perhaps less likely to affect the flavour of their Dutch ‘gestoofd’ as they will of their English brand value stew.

This is perhaps a bit of brand trivia, but it raises the question about whether brand actions that we take based upon our own cultural values and mores may have subtly different different impacts in other cultures?


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