Celebrity endorsements – time to watch what you put your name to.

The US Federal Trade Commission has ruled that advertisers, and the celebrities who endorse their brands, will be liable for any untruthful claims made in the adverts. This poses a few interesting dilemmas and one that springs to mind is can celebrities also hold advertisers liable for damage to their own brand? How can celebrities be reassured that the claims are true?

I’m sure that ‘A’ list celebs and the big brands they promote will be seeking all manner of sophisticated cross indemnities, but I guess the big elephant traps will be out for the minor celebs who endorse everything from garage doors, double glazing, security systems and stairlifts in the back pages of our newspapers.


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