New whitepapers added to the blog

I have added a couple of whitepapers to the blog for your interest. The first, ‘Brand and Corporate Personality as Relationships – systems theory’, explores some thinking on brand relationships and some models including the brand-as-person model. The second, ‘Brand Dynamics and Eco-motive strategies’, looks at some ideas of mapping brand psychology on economic cycles.

Check them out on the ‘Whitepapers’ pages above or the links on the right.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s