Brand ambassadors revisted – Gillette has another question mark.

Oh dear, no sooner do I comment on the potential pitfalls of celebrities as brand ambassadors following the Thierry Henry question, than more questions arise for Gillette with the questions over Tiger Woods’s mysterious crash. You would have thought Gillette were playing about as safe as you can get with Henry and Woods… but it just shows what a minefield celebrity endorsement can be. Beware of own goals.

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