http://ow.ly/BKGI30hDWpb

http://ow.ly/BKGI30hDWpb

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Why we launched our web development division.

One Marketing Ltd give our clients what they ask for. It's what marketing is all about - and they want web development. We are a broad-based consultancy with a focus on brand based marketing communications. However, thanks to our history in web-development, we are regularly referred by past clients to help new ones with site design, creation... Continue Reading →

How to manage the brand perception-gap.

Brands are about perceptions rather than reality, because they are primarily concerned with emotion more than logic. Perceptions and attributions may be constructed from early experiences of a brand or by received information. Often, that information is also emotionally constructed. It may have been channelled through peer groups, respected friends or colleagues, or sympathetic media. Large... Continue Reading →

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