Do your customers really understand you?

We all believe we know what we do and what benefits we offer potential clients. We put a lot of effort into our brand proposition and 'elevator pitch.' But it can be easy to be too close to our business and miss the very fundamentals that we take for granted. I often lecture at universities... Continue Reading →

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Is the Euro a brand?

Reading the depressing press coverage of the difficulties in the Euro zone, I keep hearing reference to the 'Euro brand'. Now, I am fairly relaxed about some of the inappropriate and uninformed usage of the term 'brand' - there are plenty of learned and philosophical discussions about what constitutes a brand and many of them... Continue Reading →

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