Will Brexit damage ‘Brand Britain’ or British brands?

Fortnum & Mason boss, Ewan Venters, claimed “brand Britain has been firmly damaged” by Brexit and the uncertainty it has brought. It's evident that the political and economic picture painted during the aftermath of the referendum is not an edifying one. However, it may not be accurate to tie 'Brand Britain' too closely to British brands. Brand... Continue Reading →

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Trust me, I’m a politician.

We are about to see the unedifying sight of our political parties trying to polish their brand images ready for an election. It brings me back to the two types of brand knowledge: the declarative, pragmatic knowledge that we handle consciously, by high-involvement processing and then the emotional, meta-knowledge that we do not handle at... Continue Reading →

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