Standing out in a crowded brandscape

Entrepreneurs and startups need to push their brands hard. It's encouraging that more and more new businesses and startups are entering the commercial arena. Growth of new companies means growth of new brands, making it more difficult to be seen, heard and noticed. Startups are notorious lax in paying attention to their brands. This is... Continue Reading →

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Micro-brands: is small beautiful or just confusing?

It's very encouraging to any brand specialist to see the way that businesses of all sizes have embraced the concept of branding. The internet, amongst other recent phenomena, has reduced the cost and barriers to entry for start-ups and micro businesses, which in turn has led to an explosion of micro-brands. Is this growth helpful... Continue Reading →

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