Standing out in a crowded brandscape

Entrepreneurs and startups need to push their brands hard. It's encouraging that more and more new businesses and startups are entering the commercial arena. Growth of new companies means growth of new brands, making it more difficult to be seen, heard and noticed. Startups are notorious lax in paying attention to their brands. This is... Continue Reading →


New brands and brand values – start as you mean to go on.

I was talking about brands and brand values to a group on one of my training sessions and one girl said, "Yes, I understand all that you say about brand values, but it's all in the context of established brands. What about somebody just starting out with a new brand with no history and no... Continue Reading →

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