Oscars, PWC and reputational damage

We have seen a number of brands suffering reputational damage over recent years - BP, VW, Sports Direct, BHS - to name just four that spring readily to mind. By comparison, the glitch at the Oscars is just an amusing sideshow. However, it brings into sharp focus the importance of attention to detail in everything... Continue Reading →

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Intangible brand assets or just intangible assets?

There were the bad old days when brands were not even valued when considering the worth of a business. Today, brand valuation is seen as vital and many takeovers are purely involved in acquiring brands. I have talked before about brand valuation (or evaluation) but not in terms of the components that make up the... Continue Reading →

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