Ian West was born in Manchester and originally trained in art and design before moving to London to work as art director for paperback publisher Corgi Books. Qualifying in marketing he moved up to the Midlands to start his own consultancy specialising branding and identity development with a strong international bias.
In the 1980’s the business became part of a leading Midlands marketing services group with Ian taking on a number of roles over the years, including founding and running the digital marketing division, one of the first in the region. Ian has been active in new media marketing since 1990.
Now with a psychology degree under his belt also, he runs his own consultancy, One Marketing, and has concentrated over the last few years on brand and brand development, and training and personal development in a digital world. His interest in international business is undiminished and he is heavily involved in export training, coaching and the use of the internet to develop overseas business.
Ian is a passionate advocate of digital marketing and social media and is a trainer and coach, a regular speaker and visiting lecturer. He is a fellow of the Chartered Institute of Marketing and a member of the Market Research Society and the British Psychological Society.
His focus is upon delivering real, measurable results – both on and off line.