Launching a new brand? It's easy to spend too much time worrying about the name. Just focus on a few fundamentals. The name is just a signifier for what the business is and does. Here's some great advice. Seven key tips - then get on with building your brand.
Entrepreneurs and startups need to push their brands hard. It's encouraging that more and more new businesses and startups are entering the commercial arena. Growth of new companies means growth of new brands, making it more difficult to be seen, heard and noticed. Startups are notorious lax in paying attention to their brands. This is... Continue Reading →
Fortnum & Mason boss, Ewan Venters, claimed “brand Britain has been firmly damaged” by Brexit and the uncertainty it has brought. It's evident that the political and economic picture painted during the aftermath of the referendum is not an edifying one. However, it may not be accurate to tie 'Brand Britain' too closely to British brands. Brand... Continue Reading →
Emotion not technology still rules auto brands http://ow.ly/unaY30fKicA
Does your brand know where it's going? More importantly, do you know where you want it to go? When developing a brand or briefing consultants it's critical to consider what you want your brand to look like in, say, ten years time. Don't focus on where you are now. Where do you hope your business... Continue Reading →
Interesting to consider and study the semiotics of desire. http://ow.ly/Gmuu30aD1pm
Example of China getting to grips with global brand-naming - a lesson for us all dealing with intercultural branding http://ow.ly/gM9Q309XAtx
We have seen a number of brands suffering reputational damage over recent years - BP, VW, Sports Direct, BHS - to name just four that spring readily to mind. By comparison, the glitch at the Oscars is just an amusing sideshow. However, it brings into sharp focus the importance of attention to detail in everything... Continue Reading →