Should I work on my brand at a time like this?

Just because we're in uncertain times, don't put off building your brand. Buyers gravitate to brands they know and trust when the world seems fuzzy and unclear. There's more chance of being noticed when others are sitting on their hands. Sitting to wait and see what's happening is a poor second to making things happen.... Continue Reading →

Use the power of intrigue to draw people in and keep them engaged

Intrigue: (verb)to interest someone a lot, especially by being strange, unusual, or mysterious. Dripping out information is a smart way to keep visitors and readers holding on for more. Authors and screen-writers have mastered the art. Of course they could probably tell their whole story in chapter one, but by adding increasingly interesting facts and content... Continue Reading →

Standing out in a crowded brandscape

Entrepreneurs and startups need to push their brands hard. It's encouraging that more and more new businesses and startups are entering the commercial arena. Growth of new companies means growth of new brands, making it more difficult to be seen, heard and noticed. Startups are notorious lax in paying attention to their brands. This is... Continue Reading →

Will Brexit damage ‘Brand Britain’ or British brands?

Fortnum & Mason boss, Ewan Venters, claimed “brand Britain has been firmly damaged” by Brexit and the uncertainty it has brought. It's evident that the political and economic picture painted during the aftermath of the referendum is not an edifying one. However, it may not be accurate to tie 'Brand Britain' too closely to British brands. Brand... Continue Reading →

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