Secret Lemonade Drinker – old brand assets never die

We hear this week that R Whites are bringing back their 'Secret Lemonade Drinker' - perhaps their most memorable brand asset, for their new ice lolly range. It is wonderfully serendipitous how an advertising concept, created to be tactical and have a limited life, turns into an asset with real longevity. I use the term...

New media v traditional media

How does new media stack up against traditional media?  There's and interesting bit of research from Ketchum/University of Southern California on user trends in media usage by consumers. In brief, one of the key findings is that consumers rely more on TV and press than the web, in making their buying decisions.  Good news for media...