It's all about the brand – thoughts and ideas on branding and brand development in a digital world.
I've long argued the case that brands are not owned by organisations, but owned by their public. It can be a difficult concept for people to get their heads around. However, I recently came across a brilliant article by Patrick Hanlon in Brandingstrategyinsider.com, that explains brands in terms of a social code. https://brandingstrategyinsider.com/7-elements-form-the-social-code-of-brands/ I've included... Continue Reading →
Just because we're in uncertain times, don't put off building your brand. Buyers gravitate to brands they know and trust when the world seems fuzzy and unclear. There's more chance of being noticed when others are sitting on their hands. Sitting to wait and see what's happening is a poor second to making things happen.... Continue Reading →
Intrigue: (verb)to interest someone a lot, especially by being strange, unusual, or mysterious. Dripping out information is a smart way to keep visitors and readers holding on for more. Authors and screen-writers have mastered the art. Of course they could probably tell their whole story in chapter one, but by adding increasingly interesting facts and content... Continue Reading →
Launching a new brand? It's easy to spend too much time worrying about the name. Just focus on a few fundamentals. The name is just a signifier for what the business is and does. Here's some great advice. Seven key tips - then get on with building your brand.
Entrepreneurs and startups need to push their brands hard. It's encouraging that more and more new businesses and startups are entering the commercial arena. Growth of new companies means growth of new brands, making it more difficult to be seen, heard and noticed. Startups are notorious lax in paying attention to their brands. This is... Continue Reading →
Fortnum & Mason boss, Ewan Venters, claimed “brand Britain has been firmly damaged” by Brexit and the uncertainty it has brought. It's evident that the political and economic picture painted during the aftermath of the referendum is not an edifying one. However, it may not be accurate to tie 'Brand Britain' too closely to British brands. Brand... Continue Reading →
Emotion not technology still rules auto brands http://ow.ly/unaY30fKicA
Does your brand know where it's going? More importantly, do you know where you want it to go? When developing a brand or briefing consultants it's critical to consider what you want your brand to look like in, say, ten years time. Don't focus on where you are now. Where do you hope your business... Continue Reading →
Interesting to consider and study the semiotics of desire. http://ow.ly/Gmuu30aD1pm
Example of China getting to grips with global brand-naming - a lesson for us all dealing with intercultural branding http://ow.ly/gM9Q309XAtx
Brandmaster 