Beginning the new year, I had a browse around the web to see what’s new on the branding front, online. I have to say I was rather disappointed. The majority of recent input from websites and blogs is simply re-hashing the same old platitudes. This is very depressing considering the phenomenal rate of change in all online fields: searching, semantics, social networks, rich media, convergence etc. Why are brand marketers and developers not exploring exciting now opportunities? Well… perhaps they are but are keeping very quiet about it.
I will continue to pursue the innovative – but in the meantime we could do a lot worse than go back to basics and look at one very sound site by Nathan Shedroff.