Brand value is not about control of social media.

I was attending a digital marketing conference last week and I heard a speaker talking about social media say, and I quote, 'The value of a brand is diminished because we, marketers, have less control.' That's right - I did a double-take too, but he repeated the same incendiary statement. I struggled to understand what... Continue Reading →

More missing the point.

Hmmm... so in another effort to help protect us from ourselves, the government are suggesting banning all show of logo's etc. for cigarette merchandising. I am constantly amazed at politicians confusion between the brand and brand communications... but it does present an interesting thought exercise. If cigarette brands (or any other brands for that matter) are... Continue Reading →

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